Founded by Achille Maramotti on the principles of tailoring, experimentation of fabrics and wardrobe-coordinated mix and matching. Inspired by the sportswear of the US and the idea of a freer fashion of Swinging London. Driven by evolution, iconic modernity and a chorus of creative talent. Sportmax was, is and will always be the great contemporary. 

Sportmax was conceived as a label that would anticipate the shifting desires of its female customers, sophisticated and self-confident women.
Now in its fifth decade, the brand continues to articulate a compelling vision of contemporary femininity.

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