Founded by Achille Maramotti on the principles of tailoring, experimentation of fabrics and wardrobe-coordinated mix and matching. Inspired by the sportswear of the US and the idea of a freer fashion of Swinging London. Driven by evolution, iconic modernity and a chorus of creative talent. Sportmax was, is and will always be the great contemporary.
Sportmax was conceived as a label that would anticipate the shifting desires of its female customers, sophisticated and self-confident women. Now in its fifth decade, the brand continues to articulate a compelling vision of contemporary femininity.