Collection: 120% Lino

London, 1983. Wandering through the dusty stalls of Camden Market, Alberto Peretto — a young stylist from Bologna — discovered an exquisite linen jacket that stopped him in his tracks. It evoked the unforgettable elegance of Fitzcarraldo in Werner Herzog's film. Holding the beautifully crumpled fabric, a dream took shape: a longing for a more authentic past, when timeless garments were crafted from sustainable, naturally luxurious materials.

From that moment, 120% Lino was born. Linen is the soul of the brand — natural, breathable, sustainable, and quietly elegant. The difference lies in the details: the depth of natural colours, the nuance of every stitch. Clothing that improves with time, just like style itself.